In the age of uncertainty, 93% of homeowners agree that you hold the key to them understanding policy and economic change
15/10/2026
As the UK prepares for the Autumn Budget and continued market change, homeowners are increasingly looking to you, their broker, for guidance and reassurance.
Our latest Broker Perception Barometer found that 93% of homeowners believe their broker has an important role to play in helping them understand government policy and economic changes.
Your clients seek clarity and confidence
When those surveyed were asked what support they’d value from their broker following policy or economic change:
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45% said they would want a clear explanation of what the changes mean for them
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39% would value help understanding affordability and borrowing options
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36% would like guidance on the best time to apply for a mortgage.
And how would your clients like this information communicated to them? We have the answer to that too.
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Summary email (29%)
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Phone or face-to-face consultation (27%)
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WhatsApp or text message (13%)
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Short social media video (12%)
Homeowners would welcome housing-related reforms
Research also found strong appetite for changes that could improve housing affordability and accessibility.
The most popular measures among homeowners were:
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incentives for lenders to offer lower mortgage rates (38%)
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reductions in Stamp Duty costs (34%)
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expanding affordable homeownership and first-time buyer schemes (34%)
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increasing housing supply through new homebuilding (27%).
The value of your support goes beyond major events
The Broker Perception Barometer also highlights the lasting impact you have on your clients’ confidence.
Among homeowners who have used or spoken to a broker during the past 12 months:
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88% said they felt more secure about the buying or remortgaging process
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85% said they would use a broker again
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customers reported saving an average of £114 per month as a result of engaging with a broker.