Our market insights

From this page you can view our latest research and reports.  It aims to give you the data and insights you need to stay ahead. Take a look at each article to spot new trends and understand what we might see next in the market.

Our latest research

Mortgage brokers remain central to the homebuying journey, with two-fifths of first time buyers admitting to Whatsapping their broker at least weekly. Read more

New research released by Santander highlights that, even as the use of AI grows in scale, the role of brokers remains indispensable, with 65% of borrowers claiming they couldn’t go through the homebuying process without the support of a broker, demonstrating the fundamental role brokers play. Read more

New data from Santander reveals that older FTBs are taking an ever-growing share of the market, with 22% of FTBs in 2025 aged over 40, up from 18% in 2024. Read more

Santander announced that it has joined the Open Property Data Association (OPDA) on 30 September 2025 as part of its ongoing mission to transform and digitise the home buying process.  Read more

The current homebuying process is too slow, too paper-based, and costs the economy £1.5 billion every year with 1 in 3 property transactions falling through. But we have the opportunity to fix it. Read more

Research among mortgage brokers, carried out by Santander, uncovered that over 80% of mortgage brokers are seeing an uplift in client interest in new town developments. But what needs to be done to make sure the government initiatives are a success? Read more